Welcome to Gun Lords LC. As a customer of the Gun Lords family of companies, your trust is our most important asset. We take the protection and proper use of your personal information seriously and are committed to protecting your personal information in our possession. In order to preserve your trust, we want you to understand what personal information we may collect from you, how we use such information, and the choices you have regarding our use of this information.
In this policy, "personal information" means any information by which you can be identified or contacted, such as your name (first and last), address (city, state, zip), e-mail address, telephone number, etc.
European Union, UK and Switzerland Additional Notice
Categories of Information We Collect
We collect personal information when communicating or interacting with you through TheGunLords.com, our stores, or the Gun Lords family of companies. Some examples include:
§ registering for a shopping account, Date of Birth, Address, Wish List or Product Review account on our website
§ registering for Gun Lords membership may include Driver's License information, Social Security Number, Citizenship Status and related information, Immigration Status and related information.
§ when you request that merchandise be sent to you or others, make purchases or returns with us, place an order with us online, via phone, mail, e-mail or fax, or request an e-receipt
§ fulfilling orders you place and delivering packages
§ requesting a catalog or other content and communications from us or when offering recommendations to you
§ subscribing to TheGunLords.com E-mail Updates (our e-mail newsletter) or other communications from us or managing your preferences with us
§ applying for an account with us
§ your Financial Account numbers when transacting with us
§ interacting with our websites or mobile sites, mobile applications and services
§ when you participate in any of our programs such as contests, sweepstakes, surveys, loyalty programs etc.
§ when you apply for membership or employment which may include your social security number or social insurance number
§ working with our salespeople who assist you with your needs and purchases
§ through communications with you, or through the Gun Lords family of companies
§ contacting us with a comment, question or complaint
We may also collect personal information about you from other third parties, such as demographic firms, to make our future service and marketing efforts more efficient and personalized for you. We may combine all information we collect and we may disclose this information within our corporate family of companies or our service providers. When you visit our websites we may also gather certain information automatically and store it in log files. This information may include Internet Protocol (IP) addresses or other device identifiers, browser information, Internet Service Provider (ISP), operating system, location, date/time stamp and clickstream data.
How We Use Your Information
We use the personal information that we and our service providers collect to conduct our business and to provide you with the best possible products, services and experience. We may collect and use your information to provide you products and services, notify you of product recalls or safety issues, process and respond to your application for current or future career opportunities, process membership requests when you apply or otherwise administer your participation in our programs, to respond to your comments, questions or complaints, determine your satisfaction with our programs and service, to personalize your experiences, if you ask us to, send you marketing communications and other information you have chosen to receive regarding our products, services, marketing or special events. We also use your personal information for our everyday business purposes such as security, payment processing, analytics, operations, fraud detection and prevention, reporting, making back-ups and legal compliance.
How We Share Your Information
To best serve you, we may share your personal information with other members of the Gun Lords family of companies and with service providers that provide support services to us or that help us market our products and services, administer our programs, operations, fulfill your requests, surveys, contests, sweepstakes and product reviews, or provide you with membership information. Service providers, third parties who perform services on our behalf, are contractually restricted from using your information in any manner other than in helping us to provide you with the products and services available from Gun Lords. We may also, in certain instances, disclose your personal information when we have reason to believe that it is necessary to identify you, contact you, to advise you of a product recall, detect and protect you or us from fraud, manage information security or bring legal action to protect your rights or the rights of Gun Lords or others. We may also disclose your personal information when you ask us to do so or when we believe it is required or permitted by law.
One of our most valuable tools we have for building and maintaining our relationship with you is Personal Book. It allows us to better serve you in a number of ways, including keeping you informed on when your alterations, repairs, or your favorite brands or product will arrive, and notifying you about sales, special appearances and store events or promotions of interest to you.
To best serve you, we record and access information in Personal Book, including your name, address, telephone numbers, e-mail address, interests, privacy preferences and purchase history. All Gun Lords Salespeople are expected to use Personal Book in an ethical and appropriate manner. This includes only entering accurate customer information, voluntarily given by you to the Salesperson, for the specific purpose of entering it into Personal Book or any other Gun Lords-approved data device.
Personal Book allows our Salespeople to follow through on our commitment to serving you in a professional manner, and we are dedicated to ensuring that the information you provide is protected and secure. Personal Book is the property of Gun Lords and may be used for Gun Lords-related purposes only.
Although you do not have to provide your location information to Gun Lords to use our mobile applications, our store-specific services such as find-an-item require a zip code to function. You may manually enter a zip code and we will save your zip code(s) for future reference. Alternatively, when you download our mobile application, you may choose to allow it to obtain your precise location from your mobile device when you click the "near me" button. In this case, we will determine your zip code from the precise location data received from your mobile device. We do not store precise location data; we only store the zip code associated with the location. We may also update our mobile applications to offer automatic (or "push") notifications. We will provide push notifications only to those customers who opt-in to receive such notifications from Gun Lords. If you have questions about location and notification privacy, please contact your mobile service provider or the manufacturer of you device to learn how to adjust your settings.
In the future, we may offer updated or enhanced versions of our mobile applications that include additional features created by us or using third party functionality. Our applications or the third party may automatically collect information about your precise location from your device, but only if you allow it.
Cookies, Web Beacons, and Other Similar Technologies
A cookie is a small data file that is placed on the hard drive of your computer when you visit a website. A "session cookie" expires immediately when you end your session (i.e., close your browser). A "persistent cookie" stores information on the hard drive so when you end your session and return to the same website at a later date, the cookie information is still available. A web beacon is a small string of code that represents a clear graphic image and is used in conjunction with a cookie.
When you visit our website, we may use both a session and a persistent cookie. This Gun Lords-placed cookie may contain information (such as a unique user ID) that is used to track your usage of our website and in some cases, your e-mail address. Your e-mail address is only saved in this Gun Lords-placed cookie if you register with us. A web beacon allows us to capture certain additional types of information about a visitor's actions on a web site, such as a visitor's cookie number, the time, date, duration and number of page views, a description of the page where the Web beacon is placed, and details about any items that were purchased.
We may use Flash Cookies (also known as Local Stored Objects) or other similar technologies. A Flash cookie is a small data file placed on a computer using Adobe Flash technology that may be built into your computer or downloaded by you to your computer. We use these technologies to personalize and enhance your online experience, facilitate processes, personalize and store your settings. Flash cookies may help our website visitors to, for example, set volume preference associated with a video experience, play games and perform surveys. They help us improve our sites by measuring which areas are of greatest interest to customers. We do not use Flash cookies for marketing or behavioral targeting purposes. Flash cookies are different from browser cookies and the cookie management tools provided by your browser will not remove Flash cookies. Learn how to manage privacy and storage settings for Flash cookies. If you disable Flash cookies or other similar technologies, please be aware that you may not have access to certain features and services that make your online experience more efficient and enjoyable.
Third-Party Advertising Partners
We use third-party service providers to serve advertisements (banners or links) on our behalf across the Internet.
In addition to the information about your visits to our website, our service providers may also use the information about your visits to other websites to target advertisements for products and services available from Gun Lords.
Facebook Custom Audience Ads from Gun Lords
We may display interest-based ads to you when you are using Facebook through a tool offered by Facebook called the Custom Audience Tool. This tool allows us to personalize our ads based on your shopping experience with us. We do not share any of your personal information, including your shopping history, with Facebook. The tool lets Gun Lords convert your e-mail address to a unique number that Facebook uses to match to unique numbers Facebook generates from e-mail addresses of its users.
Social Media Interactions
Gun Lords invites you to socialize and share your passions, finds and purchases with your friends using Social Media tools such as Facebook, Twitter, Pinterest and Instagram. If you choose to use these tools, you may be sharing certain profile elements, including your comments. This sharing is subject to each social media program's privacy policies. We also use Facebook Social Plugins to allow Facebook to share information and friends' activities with its members while they are on our website. For example, Social Plugins allow Facebook to show you and your friends' "Likes" on our product pages if you are logged into Facebook while shopping at TheGunLords.com. Gun Lords does not receive or control any of the content from Facebook Social Plugins. To remove a Facebook "Like" through Gun Lords, place your cursor in the "grayed out" Like button and click on the "X" that appears. This removes the "Like" from your Facebook Page, as well as from Gun Lords’ websites. You can also delete comments made while at TheGunLords.com from your Facebook Page.
For more information about Facebook Social Plugins and other social media tools, click here.
Links to Other Websites and Services
Browser Do Not Track Signals
Although our websites currently do not have a mechanism to recognize the various web browser Do Not Track signals, we do offer our customers choices to manage their preferences that are provided in the previous sections above. To learn more about browser tracking signals and Do Not Track please visit http://www.allaboutdnt.org/.
Your Information, Your Choice
To update us with your preferences, you may contact us using one of the following methods:
§ Call +1-866-484-3486
§ Send your request to Gun Lords Privacy, 2015 E 5th St. STE 10, Tempe AZ 85281
Please note your preference as stated below:
"I prefer not to receive e-mail advertisements, such as updates regarding products and services, special promotions or upcoming events." (You may also click the designated link at the bottom of all Gun Lords.com e-mail advertisements to be removed from future e-mail updates.)
"I prefer not to receive direct mail advertisements, such as periodic catalogs and mailings regarding products and services, special promotions or upcoming events." (Please note that direct mail requests may take up to six to eight weeks to become effective.)
"I prefer not to receive marketing phone calls such as special events, special appearances, or promotions or new product arrivals from my salesperson or the company."
To update your Wish List privacy settings, you may select "Private" (not searchable) to protect your Wish List information from being publicly searched on our site or you may select "Public" (searchable). To protect your privacy, we initially set your Wish List account to a "Private" setting.
We respect your need to be able to access and update the personal information that you have provided to us. If you have registered online, you may access and update your personal information at any time by logging into your account. You may also request access and update your personal information by e-mail or writing to the Gun Lords Privacy Office at the contact information set out below (subject to certain exceptions and as prescribed by law). We may request certain personal information to verify the identity of the individual seeking access to their personal information records.
California Privacy Rights
California law entitles residents to ask us for a notice describing what categories of personal information we share with third parties or with corporate affiliates for those entities direct marketing purposes. Gun Lords does not provide any personal information to third parties for their own direct marketing purposes. If you want to request a notice or have any questions about Gun Lords privacy practices, please contact us at +1-866-484-3486.
Gun Lords will never knowingly request or collect personal information from any person under 13 years of age without prior verifiable parental consent. If you are under 13 years old please do not provide your information on our website.
If we become aware that an individual is under the age of 13 and has submitted any information to Gun Lords for any purpose without prior verifiable parental consent, we will delete his or her information from our files.
We maintain physical, electronic and procedural safeguards to protect the confidentiality and security of personal information transmitted to us using this website. To help guard your information, our website uses Secure Sockets Layer (SSL). SSL encrypts your credit card number, name and address so only Gun Lords is able to decode your information. Please note that e-mail is not encrypted and is not considered to be a secure means of transmitting credit card information.
To be sure your connection is secure, look at the bottom status bar of your browser window. If you see an unbroken key or a closed lock (depending on your browser) the SSL is active and your information is secure. Most browsers offer additional security alerts as well. If for some reason you are unable to connect to our secure server, please call us at +1-866-484-3486.
We also ask customers to carefully review their accounts and immediately report any unexpected activity to Gun Lords and their issuing bank or credit card company. Additionally, we are asking all our customers to take measures to help protect personal information in their online accounts, including the following:
§ Install the latest security updates and anti-virus software on your computer to help prevent malware and viruses
§ Reset your e-mail account password
§ Use complex passwords (a minimum of 7 alpha/numeric cAsE sEnsitive characters)
§ Do not use the same password on more than one website
§ Do not share your password with others
§ Sign out/log off website sessions so that your session is closed and cannot be accessed by another user on the same computer, especially when using a public computer or terminal
§ Visit these additional resources:
Fraud Alerts: Protecting Your Personal Information
You may come in contact with websites, e-mails or texts that try to lure you into providing personal information with the offer of a Gun Lords gift card. Gun Lords does not sponsor these offers nor are we affiliated with the promotion originators. If you become aware of any potentially fraudulent activity on a website or in an e-mail or text, please call us at +1-866-484-3486 so that we can follow up. We take these matters, and the protection of our customers' sensitive information, very seriously.
Data Processing and Storage
Gun Lords and its third party service providers may process or store your personal information outside of the United States or Canada and other countries. In accordance with the laws of those countries, in certain circumstances your personal information may be accessible by foreign law enforcement, regulatory bodies or other authorities. For more information of our use of foreign service providers please contact us as described below.
International Customer Privacy
Protecting the privacy and security of Gun Lords customer information is a top priority for Gun Lords. In some cases, Gun Lords partners with outside vendors to help facilitate transactions. When that is the case, we work closely with the vendor to ensure that the transaction is appropriately handled and all the information you provide is treated with the utmost care.
This policy replaces all previous disclosures we may have provided you about our information practices. We reserve the right to change this policy, and to apply any changes to information previously collected, as permitted by law. If there are material changes to this policy or our information practices change in the future, we will notify you by posting the policy changes on our website.
Gun Lords Privacy
2015 E 5th St., Ste 10
Tempe AZ 85281