Gun Lords Privacy Policy Overview
Welcome to Gun Lords LC. As a customer of the Gun Lords
family of companies, your trust is our most important asset. We take the
protection and proper use of your personal information seriously and are
committed to protecting your personal information in our possession. In order
to preserve your trust, we want you to understand what personal information we
may collect from you, how we use such information, and the choices you have
regarding our use of this information.
In this policy, "personal information" means any
information by which you can be identified or contacted, such as your name
(first and last), address (city, state, zip), e-mail address, telephone number,
etc.
This Privacy Policy governs your experience in our US stores and on this website unless otherwise indicated.
European Union, UK and Switzerland Additional Notice
We respect your privacy rights and provide you with reasonable access and rights to the Personal Data, as this term is referred to for individuals located in the countries of the EU, UK or Switzerland pursuant to the European Directives 95/46/EC and 2002/58/EC (EU General Data Protection Regulations Legislation, also known as GDPR), that you may have provided through your use of the Services. If you live in the European Economic Area (EEA), and wish to access, amend, delete, or transfer any Personal Data we hold about you, you may contact us as set forth in the “Contact Us” section of our website that can be accessed from the footer of all pages. You may update, correct, or delete your Personal Data and preferences at any time by request to us at the email below. Please note that while any changes you make will be reflected in active user databases instantly or within a reasonable period of time, we may retain all information you submit for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so. You may decline to share certain Personal Data with us, in which case we may not be able to provide to you some of the features and functionality of the Services. At any time, you may object to the processing of your Personal Data, on legitimate grounds, except if otherwise permitted by applicable law. If you believe your right to privacy granted by applicable data protection laws has been infringed upon, please contact us at the email below. You also have a right to lodge a complaint with data protection authorities.
Categories of Information We Collect
We collect personal information when communicating or
interacting with you through TheGunLords.com, our stores, or the Gun Lords
family of companies. Some examples include:
§ registering for a shopping account, Date of Birth, Address, Wish List or Product Review account on our website
§ registering for Gun Lords membership may include Driver's License information, Social Security Number, Citizenship Status and related information, Immigration Status and related information.
§
when you request that merchandise be sent to you
or others, make purchases or returns with us, place an order with us online,
via phone, mail, e-mail or fax, or request an e-receipt
§
fulfilling orders you place and delivering
packages
§
requesting a catalog or other content and
communications from us or when offering recommendations to you
§
subscribing to TheGunLords.com E-mail Updates
(our e-mail newsletter) or other communications from us or managing your
preferences with us
§
applying for an account with us
§
your Financial Account numbers when transacting
with us
§
interacting with our websites or mobile sites,
mobile applications and services
§
when you participate in any of our programs such
as contests, sweepstakes, surveys, loyalty programs etc.
§
when you apply for membership or employment which may include
your social security number or social insurance number
§
working with our salespeople who assist you with
your needs and purchases
§
through communications with you, or through the Gun
Lords family of companies
§
contacting us with a comment, question or
complaint
We may also collect personal information about you from other third parties, such as demographic firms, to make our future service and marketing efforts more efficient and personalized for you. We may combine all information we collect and we may disclose this information within our corporate family of companies or our service providers. When you visit our websites we may also gather certain information automatically and store it in log files. This information may include Internet Protocol (IP) addresses or other device identifiers, browser information, Internet Service Provider (ISP), operating system, location, date/time stamp and clickstream data.
How We Use Your Information
We use the personal information that we and our service
providers collect to conduct our business and to provide you with the best
possible products, services and experience. We may collect and use your
information to provide you products and services, notify you of product recalls
or safety issues, process and respond to your application for current or future
career opportunities, process membership requests when you apply or otherwise
administer your participation in our programs, to respond to your comments,
questions or complaints, determine your satisfaction with our programs and
service, to personalize your experiences, if you ask us to, send you marketing
communications and other information you have chosen to receive regarding our
products, services, marketing or special events. We also use your personal
information for our everyday business purposes such as security, payment
processing, analytics, operations, fraud detection and prevention, reporting,
making back-ups and legal compliance.
How We Share Your Information
To best serve you, we may share your personal information
with other members of the Gun Lords family of companies and with service
providers that provide support services to us or that help us market our products
and services, administer our programs, operations, fulfill your requests,
surveys, contests, sweepstakes and product reviews, or provide you with
membership information. Service providers, third parties who perform services
on our behalf, are contractually restricted from using your information in any
manner other than in helping us to provide you with the products and services
available from Gun Lords. We may also, in certain instances, disclose your
personal information when we have reason to believe that it is necessary to
identify you, contact you, to advise you of a product recall, detect and
protect you or us from fraud, manage information security or bring legal action
to protect your rights or the rights of Gun Lords or others. We may also
disclose your personal information when you ask us to do so or when we believe
it is required or permitted by law.
Personal Book
One of our most valuable tools we have for building and
maintaining our relationship with you is Personal Book. It allows us to better
serve you in a number of ways, including keeping you informed on when your
alterations, repairs, or your favorite brands or product will arrive, and
notifying you about sales, special appearances and store events or promotions
of interest to you.
To best serve you, we record and access information in
Personal Book, including your name, address, telephone numbers, e-mail address,
interests, privacy preferences and purchase history. All Gun Lords Salespeople
are expected to use Personal Book in an ethical and appropriate manner. This
includes only entering accurate customer information, voluntarily given by you
to the Salesperson, for the specific purpose of entering it into Personal Book
or any other Gun Lords-approved data device.
Personal Book allows our Salespeople to follow through on
our commitment to serving you in a professional manner, and we are dedicated to
ensuring that the information you provide is protected and secure. Personal
Book is the property of Gun Lords and may be used for Gun Lords-related
purposes only.
Mobile Privacy
Gun Lords offers mobile applications (commonly known as
"apps") that allow you to shop online, check product availability,
learn about store events, or receive other information from Gun Lords. All personal information collected by Gun
Lords via our mobile application is protected by this Privacy Policy.
Although you do not have to provide your location
information to Gun Lords to use our mobile applications, our store-specific
services such as find-an-item require a zip code to function. You may manually
enter a zip code and we will save your zip code(s) for future reference.
Alternatively, when you download our mobile application, you may choose to
allow it to obtain your precise location from your mobile device when you click
the "near me" button. In this case, we will determine your zip code
from the precise location data received from your mobile device. We do not
store precise location data; we only store the zip code associated with the
location. We may also update our mobile applications to offer automatic (or
"push") notifications. We will provide push notifications only to
those customers who opt-in to receive such notifications from Gun Lords. If you
have questions about location and notification privacy, please contact your
mobile service provider or the manufacturer of you device to learn how to
adjust your settings.
In the future, we may offer updated or enhanced versions of
our mobile applications that include additional features created by us or using
third party functionality. Our applications or the third party may
automatically collect information about your precise location from your device,
but only if you allow it.
Cookies, Web Beacons, and Other
Similar Technologies
Our website uses "cookie" and "web
beacon" technology. We use cookies and web beacons to identify your
device, provide website user authentication, conduct fraud prevention and
management services, distinguish you from other visitors, record your IP
address and understand your use of our site, and identify the name of the Web
site from which you linked to Gun Lords. This information is used for
fulfilling contracts with our business partners, and to help us serve you
better by improving our website design, as well as our products, services, and
promotions. We do not otherwise track any information about your use of other
websites. Information obtained through cookies and web beacons may be shared with
or obtained by service providers on our behalf.
A cookie is a small data file that is placed on the hard
drive of your computer when you visit a website. A "session cookie"
expires immediately when you end your session (i.e., close your browser). A
"persistent cookie" stores information on the hard drive so when you
end your session and return to the same website at a later date, the cookie
information is still available. A web beacon is a small string of code that
represents a clear graphic image and is used in conjunction with a cookie.
When you visit our website, we may use both a session and a persistent cookie. This Gun Lords-placed cookie may contain information (such as a unique user ID) that is used to track your usage of our website and in some cases, your e-mail address. Your e-mail address is only saved in this Gun Lords-placed cookie if you register with us. A web beacon allows us to capture certain additional types of information about a visitor's actions on a web site, such as a visitor's cookie number, the time, date, duration and number of page views, a description of the page where the Web beacon is placed, and details about any items that were purchased.
If you register with us, this Gun Lords-placed cookie allows
us to recognize you when you return to our website and provides you with access
to your account information. If you save your information with or order from
us, we may also use cookies to monitor and maintain information about your use
of our website. If you have not saved your information with or ordered from us,
we may monitor and maintain information about your use of our website in a
manner that does not identify you. You can disable cookies at any time by using
your browser options; however, if you turn off cookies, we will not be able to
track your order or enable you to make a purchase from our website. In
addition, we will not be able to recognize you as a registered user to allow
you access to your account information.
We may use Flash Cookies (also known as Local Stored Objects) or other similar technologies. A Flash cookie is a small data file placed on a computer using Adobe Flash technology that may be built into your computer or downloaded by you to your computer. We use these technologies to personalize and enhance your online experience, facilitate processes, personalize and store your settings. Flash cookies may help our website visitors to, for example, set volume preference associated with a video experience, play games and perform surveys. They help us improve our sites by measuring which areas are of greatest interest to customers. We do not use Flash cookies for marketing or behavioral targeting purposes. Flash cookies are different from browser cookies and the cookie management tools provided by your browser will not remove Flash cookies. Learn how to manage privacy and storage settings for Flash cookies. If you disable Flash cookies or other similar technologies, please be aware that you may not have access to certain features and services that make your online experience more efficient and enjoyable.
Third-Party Advertising Partners
We use third-party service providers to serve advertisements
(banners or links) on our behalf across the Internet.
These advertising service providers may collect
non-identifiable information about your visits to our website, and your
interactions with our products and services. Such non-identifiable information
does not include your name, address, e-mail address or other personal
information. The information is collected through the use of cookies and pixel
tags (also known as action tags), which is industry-standard technology used by
most major websites.
In addition to the information about your visits to our
website, our service providers may also use the information about your visits
to other websites to target advertisements for products and services available
from Gun Lords.
Facebook Custom Audience Ads from Gun
Lords
We may display interest-based ads to you when you are using
Facebook through a tool offered by Facebook called the Custom Audience Tool.
This tool allows us to personalize our ads based on your shopping experience
with us. We do not share any of your personal information, including your
shopping history, with Facebook. The tool lets Gun Lords convert your e-mail
address to a unique number that Facebook uses to match to unique numbers
Facebook generates from e-mail addresses of its users.
Social Media Interactions
Gun Lords invites you to socialize and share your passions, finds and purchases with your friends using Social Media tools
such as Facebook, Twitter, Pinterest and Instagram. If you choose to use these
tools, you may be sharing certain profile elements, including your comments.
This sharing is subject to each social media program's privacy policies. We
also use Facebook Social Plugins to allow Facebook to share information and
friends' activities with its members while they are on our website. For
example, Social Plugins allow Facebook to show you and your friends'
"Likes" on our product pages if you are logged into Facebook while
shopping at TheGunLords.com. Gun Lords does not receive or control any of the
content from Facebook Social Plugins. To remove a Facebook "Like"
through Gun Lords, place your cursor in the "grayed out" Like button
and click on the "X" that appears. This removes the "Like"
from your Facebook Page, as well as from Gun Lords’ websites. You can also
delete comments made while at TheGunLords.com from your Facebook Page.
For more information about Facebook Social Plugins and other
social media tools, click here.
We may allow you to sign in to your Gun Lords.com account
using Facebook Connect. If you choose to do this, we may collect information
necessary to facilitate social interactions such as friend lists, birthday,
check-ins, basic profile information and your profile picture but only if the
privacy settings you and your friends set within Facebook allow it. We will use
the information we collect to create and facilitate an interactive social
experience and to bring you products, services and programs from Gun Lords. Gun
Lords will always comply both with its privacy policy as well as with Facebook
Connect terms regarding use of Facebook profile information.
Links to Other Websites and Services
Websites provided by the Gun Lords family of companies may
include links to other Internet sites, content, or videos (embedded or direct
links) maintained by third parties ('Linked Sites'). Gun Lords provides Linked
Sites to you solely as a convenience, and the inclusion of Linked Sites does
not imply endorsement by Gun Lords of the Linked Sites. You access Linked Sites
at your own risk and by accessing them you leave Gun Lords' website. Linked
Sites are not under the control of Gun Lords and Gun Lords is not responsible
for the contents of any Linked Site, including the privacy policies or tracking
technologies they may use. We encourage you to check the applicable privacy
policy to determine how they will handle any personally identifying information
they collect from you.
Browser Do Not Track Signals
Although our websites currently do not have a mechanism to recognize the various web browser Do Not Track signals, we do offer our customers choices to manage their preferences that are provided in the previous sections above. To learn more about browser tracking signals and Do Not Track please visit http://www.allaboutdnt.org/.
Your Information, Your Choice
To update us with your preferences, you may contact us using
one of the following methods:
§ Call +1-866-484-3486
§
Send your request to Gun Lords Privacy, 2015 E 5th St. STE 10, Tempe AZ 85281
Please note your preference as stated below:
"I prefer not to receive e-mail advertisements, such as
updates regarding products and services, special promotions or upcoming
events." (You may also click the designated link at the bottom of all Gun
Lords.com e-mail advertisements to be removed from future e-mail updates.)
"I prefer not to receive direct mail advertisements,
such as periodic catalogs and mailings regarding products and services, special
promotions or upcoming events." (Please note that direct mail requests may
take up to six to eight weeks to become effective.)
"I prefer not to receive marketing phone calls such as
special events, special appearances, or promotions or new product arrivals from
my salesperson or the company."
To update your Wish List privacy settings, you may select
"Private" (not searchable) to protect your Wish List information from
being publicly searched on our site or you may select "Public"
(searchable). To protect your privacy, we initially set your Wish List account
to a "Private" setting.
Your Access
We respect your need to be able to access and update the
personal information that you have provided to us. If you have registered
online, you may access and update your personal information at any time by
logging into your account. You may also request access and update your personal
information by e-mail or writing to the Gun Lords Privacy Office at the contact
information set out below (subject to certain exceptions and as prescribed by
law). We may request certain personal information to verify the identity of the
individual seeking access to their personal information records.
California Privacy Rights
California law entitles residents to ask us for a notice
describing what categories of personal information we share with third parties
or with corporate affiliates for those entities direct marketing purposes. Gun
Lords does not provide any personal information to third parties for their own
direct marketing purposes. If you want to request a notice or have any
questions about Gun Lords privacy practices, please contact us at +1-866-484-3486.
Children's Privacy
Gun Lords will never knowingly request or collect personal
information from any person under 13 years of age without prior verifiable
parental consent. If you are under 13 years old please do not provide your
information on our website.
If we become aware that an individual is under the age of 13
and has submitted any information to Gun Lords for any purpose without prior
verifiable parental consent, we will delete his or her information from our
files.
Security
We maintain physical, electronic and procedural safeguards
to protect the confidentiality and security of personal information transmitted
to us using this website. To help guard your information, our website uses
Secure Sockets Layer (SSL). SSL encrypts your credit card number, name and
address so only Gun Lords is able to decode your information. Please note that
e-mail is not encrypted and is not considered to be a secure means of
transmitting credit card information.
To be sure your connection is secure, look at the bottom
status bar of your browser window. If you see an unbroken key or a closed lock
(depending on your browser) the SSL is active and your information is secure.
Most browsers offer additional security alerts as well. If for some reason you
are unable to connect to our secure server, please call us at +1-866-484-3486.
We also ask customers to carefully review their accounts and
immediately report any unexpected activity to Gun Lords and their issuing bank
or credit card company. Additionally, we are asking all our customers to take
measures to help protect personal information in their online accounts,
including the following:
§
Install the latest security updates and
anti-virus software on your computer to help prevent malware and viruses
§
Reset your e-mail account password
§
Use complex passwords (a minimum of 7
alpha/numeric cAsE sEnsitive characters)
§
Do not use the same password on more than one
website
§
Do not share your password with others
§
Sign out/log off website sessions so that your
session is closed and cannot be accessed by another user on the same computer,
especially when using a public computer or terminal
§
Visit these additional resources:
o
http://www.us-cert.gov/cas/tips/
o http://www.microsoft.com/security/pc-security/protect-pc.aspx
o http://www.clarkhoward.com/news/clark-howard/technology/clark-howards-virus-spyware-and-malware-protection/nFZJ/
Fraud Alerts: Protecting Your
Personal Information
You may come in contact with websites, e-mails or texts that try to lure you into providing personal information with the offer of a Gun Lords gift card. Gun Lords does not sponsor these offers nor are we affiliated with the promotion originators. If you become aware of any potentially fraudulent activity on a website or in an e-mail or text, please call us at +1-866-484-3486 so that we can follow up. We take these matters, and the protection of our customers' sensitive information, very seriously.
Data Processing and Storage
Gun Lords and its third party service providers may process or store your personal information outside of the United States or Canada and other countries. In accordance with the laws of those countries, in certain circumstances your personal information may be accessible by foreign law enforcement, regulatory bodies or other authorities. For more information of our use of foreign service providers please contact us as described below.
International Customer Privacy
Protecting the privacy and security of Gun Lords customer information is a top priority for Gun Lords. In some cases, Gun Lords partners with outside vendors to help facilitate transactions. When that is the case, we work closely with the vendor to ensure that the transaction is appropriately handled and all the information you provide is treated with the utmost care.
Business Transitions
As we continue to develop our business, we may undergo a business transition such as acquiring another company, merging with an existing company, or selling a portion of our assets. In such transitions, customer information is typically one of the business assets that is transferred or acquired by a third party. In the unlikely event that Gun Lords LC. or substantially all of its assets are acquired or enter a court proceeding, you acknowledge that such transfers may occur and that your personal information can continue to be used as set forth in this Privacy Policy.
Policy Changes
This policy replaces all previous disclosures we may have
provided you about our information practices. We reserve the right to change
this policy, and to apply any changes to information previously collected, as
permitted by law. If there are material changes to this policy or our
information practices change in the future, we will notify you by posting the
policy changes on our website.
Additional Information
If you're not comfortable shopping online (and would prefer
to make your purchase via telephone), just give us a call at +1-866-484-3486.
Our Customer Service Representatives will be happy to assist you. For your
convenience, Gun Lords may link to unaffiliated third party websites. This
Privacy Policy does not apply to unaffiliated third party websites.
If you have questions regarding our Privacy Policy please contact us at:
Gun Lords Privacy
2015 E 5th St., Ste 10
Tempe AZ 85281
+1-
The examples contained in this Privacy Policy are
illustrations only, and are not intended to be exhaustive.